A creative agency with a distaste for waste.
Civil Agents provides strategy & communications to engage your stakeholders in minimizing waste and maximizing resource efficiency.See our work
We tackle waste challenges with modern strategies to engage and inform action.
- Zero waste & recycling strategies
- Analytics & impact reports
- Employee engagement & education
- Multimedia campaigns
- Public outreach
- Videos, PSAs, interactive media
- Digital waste guidelines
Waste is a sign of inefficiency.
Our mission is to provide tools and expertise that combat waste and conserve valuable resources.
We partner with brands, community leaders and institutions that understand the critical role they play in turning the tide on waste.
Our unique waste management and communication expertise positions Civil Agents to deliver gold standard strategies and content for our public and private sector partners.
Our work has been featured in:
Work with a purpose.
Serving our clients with behavior-changing campaigns across digital and traditional media.
Recycle by City
PUBLIC OUTREACH & EDUCATION
Recycle by City is our award-winning outreach platform that provides dynamic recycling education for municipalities and the public at large.
Developed by Civil Agents, Recycle by City serves dozens of municipalities and 3+ million households nationwide. This interactive platform captures hearts and minds through a user-friendly experience that drives awareness and participation.
EMPLOYEE EDUCATION & ENGAGEMENT, RECYCLING AUDITS, ANALYTICS & IMPACT REPORTING
Do you know what a tetrachloride fuse is? Neither did we!
Working with ComEd's Environmental Services Dept, we developed an interactive recycling and special waste guide so that all employees, from fleet to operations, have clear guidance and protocols for properly disposing of everything - including tetrachloride fuses.
Civil Agents provides ongoing marketing, video, and strategic engagement tools to keep ComEd employees informed of best resource management practices.
Employee education & engagement
Civil Agents worked with Red Bull to reduce contamination and increase recycling at their offices across North America.
A multi-channel campaign including videos, signage, and a digital recycling guide ushered in a new level of waste awareness.
City of Flagstaff
Marketing, public outreach, education
Working with the City of Flagstaff’s sustainability team, Civil Agents revamped the City's recycling communications. Flagstaff now displays clear and consistent messaging across all major customer touchpoints including online, mailers, cart tags, public signage, bus ads and billboards.
Meet the agents.
FOUNDER / CREATIVE DIRECTOR(bio)
Social Media Manager
Corporate Responsibility & Communications
Tracy Bugh founded Civil Agents to educate and activate the public around resource conservation with her signature visual communications and marketing expertise.
It began with a frustrating online search for clear recycling rules which revealed that she’d been recycling wrong and propelled her to tackle waste. After having spent two decades as a Creative Director providing award-winning content to partners that included DIRECTV, Pepsi, and the NFL, Tracy pivoted her career to create Recycle by City; a national platform for local recycling information in cities throughout the country.
As partnerships with community recycling organizations grew, brands approached with the desire to optimize their corporate citizenship and better communicate their waste policies. Tracy now works alongside both corporate sustainability and community leaders to help increase awareness and engagement with their waste and resource management goals.
Tracy is a certified TRUE Zero Waste Advisor and Master Recycler, and has been asked to speak at numerous national waste conferences.